Gel cells that is the secret. These special cells hold up to a 1000 times their weight in water and have a special ingredient in them to hold the coolness in the cells. Our evaporative system helps to prevent de-hydration, and heat stroke.

The US Government and many other countries, to help their soldiers to beat the heat in extreme conditions, have used these types of products. Fire fighters use these products every day while fighting fires. Now you can have the same cooling comfort while you work and play outside in the heat, with IMCOOLNOW PRODUCTS.